Content Pros Podcast

Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud, joins the Content Pros Podcast to share his approach to strategizing content for an ever-evolving deck of marketing products while looking ahead and planning new and better ways to engage his audience.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode Why good content strategy means higher-level focus How repurposing old successful content leads to increased customer engagement Why planning for next year means working in a state of constant analysis and evaluation How MQLs indicate content plan effectiveness Why gated content isn't the only way to capture a prospect's information   Resources Jeff Cohen on Twitter: @jeffreylcohen Oracle Marketing Cloud Oracle Eloqua   Visit ContentProsPodcast.com for more insights from your favorite content marketers.