Content Pros Podcast

Jim D'Arcangelo, Senior VP of Marketing at Booker.com, joins the Content Pros Podcast to share how a smartly structured blog and organized content strategy can triple sales.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode How two focused personas can lead to 70% target market reach How the sales funnel leads to smarter blog structure Why an effective content team means a well-structured marketing department How a basic blog structure leads to easy adaptation and expansion to new verticals   Resources Jim D'Arcangelo on Twitter: @JimDArcangelo2 Booker.com The Booker Blog HireFrederick.com SheBOOM NextWave SMB   Visit ContentProsPodcast.com for more insights from your favorite content marketers.