Content Pros Podcast

Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, joins the Content Pros Podcast to give guidance and business hacks on creating an effective, realistic, and engaging brand strategy.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode How a well documented content strategy plan leads to effective content, brand buy-in, and advocate recruitment Why a strategy plan does not mean a big, awful, multiple tabbed binder that collects dust How combing through non-digital archives can lead to easy content that fascinates Why a successful strategy can result in having a literal paper map in your pocket   Resources Nick Westergaard on Twitter, Facebook, LinkedIn, Instagram, and SlideShare Brand Driven Digital Get Scrappy: Smarter Digital Marketing for Businesses Big and Small The Business of Story Podcast The Growth Show Podcast Start With Why   Visit ContentProsPodcast.com for more insights from your favorite content marketers.