Content Pros Podcast

Aaron Dun, Senior VP of Marketing at SnapApp, joins the Content Pros Podcast to chat interactive content, experience disruption, marketing's paradigm shift, and how you can use all of this to your advantage.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode Why interactive content should be on every marketer's radar How a new era of content is leading to a major paradigm shift around customer engagement The importance of prospect empathy in curating stellar interactive content Why three-dimensional intersectional thinking around personas, content, and campaigns leads to an effective marketing strategy Why sales doesn't really want more leads and what that means for interactive content   Resources Aaron Dun on Twitter and LinkedIn SnapApp on Facebook, Twitter, YouTube, and Content Blog SnapApp's Binge Watching TV Bracket HCSS's Most Interesting Project Bracket Challenge IBuildAmerica.com Visit ContentProsPodcast.com for more insights from your fa