Content Pros Podcast

 Tom Webster, Vice President at Edison Research, joins the Content Pros Podcast to share his unique perspective on political polling, our so-called shortening attention spans, friction, and his criteria for great content. In This Episode: How changing news cycles have affected political exit polls in recent yearsHow our own political voting process is the biggest content marketing project in AmericaWhy evaluating your own "cost of failure" is crucial when conducting internal studiesWhy you should think about context before recording your new podcastWhy the "fail fast" mentality is perhaps inadvisable"Friction" and how it applies to your contentWhy our attention spans are not actually getting shorterHow third party polling makes your business betterResources: Tom's Blog, "The Brand Savant"The Infinite Dial, Longest Running Research on Digital Media SeriesEdison ResearchOreo Superbowl 2013 Real-Time Marketing CampaignVisit ContentProsPodcast.com for more insights from your favorite content m