Content Pros Podcast

Adam New-Waterson, CMO at LeanData, joins the Content Pros Podcast to comment on educational content, ABM strategy, and drawing content inspiration from data with one particular success story involving synonyms and a dress. In This Episode: Why marketers are still struggling to get ROI rightHow synonyms and a fancy dress had a tremendous ROIHow to harness the power of visual contentHow using data points can fuel creative content strategiesWhy creating content that educates is importantWhat a successful ABM strategy looks likeWhat makes a piece of content effective at the top and bottom of the funnelResources: Adam's TwitterLeanData, Inc.BloomReach's Describe the Dress CampaignFlip the Switch PodcastVisit ContentProsPodcast.com for more insights from your favorite content marketers.