Content Pros Podcast

Jeffrey L. Cohen joins the podcast from Oracle Marketing Cloud, where he serves as Director of Content Strategy, to share his insights into the gated content debate, blogging, and predictions from the top marketers about the kinds of changes 2016 will bring.Special Thanks to Our Sponsors:SigstrOracle Marketing CloudUberflipIn This Episode: Exploration of the controversial “Content Gate”How to format blog posts most effectivelyHow to use channel and asset as indicators of gating preferenceWhy the funnel isn’t really deadWhy lead generation shouldn’t actually be our total focusWhy data is so crucial and too oft forgottenWhere to find the best data backed predictions for 2016Resources: EloquaJeff's Social Media BlogOracle Marketing Cloud BlogJeff’s BookJeff’s TwitterVisit ContentProsPodcast.com for more insights from your favorite content marketers.