Content Pros Podcast

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins Content Pros to discuss predictive marketing insights: how to lead consumers down your funnel and adjust best practices while staying current in the changing landscape of marketing technology.Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode: Forecasting the marketing trends of 2016How to adjust best practices to keep up with evolution of marketing automationThe importance of moving your content creation from waterfall planning and execution to agileHow to keep 70% of your content from going unusedThe future of distributing content responsibility across departments, influencing every stage of the buying cycleWhy IT is crucially important to your marketing departmentResources: Mathew Sweezey's TwitterMathew's LinkedInMathew's WebsiteTaulia's Video Marketing CampaignsVisit ContentProsPodcast.com for more insights from your favorite content marketers.