Content Pros Podcast
CONEX S2: How to Take the Challenger Approach to Content Marketing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:34:08
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Sinopsis
Pat Spenner, Strategic Initiatives Leader at CEB, a best-practice insight and technology company, joins the podcast with some hard-hitting research that challenges conventional sales wisdom by rejecting personalization and focusing on one persona: the mobilizer.Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode:Five sales rep profiles and the highest performing approach for sales repsThe most important numbers to crack the code of salesThe seven profiles of stakeholdersThe problem with personalizationCreating the most valuable contentHow to sell to stakeholders successfullyThe profound importance of mobilizers and how to market to themResourcesPat Spenner's LinkedInMarketo's Definitive Guide to Marketing AutomationChallenger BookCEB Challenger Customer WebsiteVisit ContentProsPodcast.com for more insights from your favorite content marketers.
