Content Pros Podcast

Merrie Beth Salazar, Director of Marketing Communication at Cox Media, joins the Content Pros Podcast this week to discuss how to direct efforts internally by enabling and communicating with salespeople to improve the impact of your content marketing.Special thanks to our sponsors:ProofHQInboundWriter Oracle Marketing CloudUberflipIn this episode How to use editorial calendars to your advantageHow content supports the sales processThe demand generation waterfallWIIFM? What's In It For Me?The importance of visual content: G-Books (comic books of the marketing world)How to get content and lead generation departments to work togetherResources Merrie Beth's TwitterCox Media, Where Merrie Beth is Director of Marketing CommunicationMore Thought Pieces from Merrie Beth at Cox BlueHootsuiteUberflipCox Media Holiday Ad CountdownCox Media Instagram Visit ContentProsPodcast.com for more insights from your favorite content marketers.