Content Pros Podcast

 Ritika Puri, CEO & Co-Founder of Storyhackers, joins the Content Pros Podcast this week to discuss how the Lean Startup methodology applies to content marketing.   Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Uberflip  In This Episode  How to measure content success at all levels of the funnelWhy Storyhackers has adopted content marketing throughout the organizationThe value of structured, specific feedback in the content creation processHow to distribute content on macro and micro-levelsWhy each touch point of a new piece of content needs to add value to the processHow to apply the Lean Startup methodology to content marketing  Resources  Ritika's TwitterRitika's contentStoryhackers, where Ritika is CEOLean Startup ConferenceThe Lean Startup methodologyGoogle's platform to study customer micro-momentsClarity, matchmaker between advice-seekers and subject matter experts Visit  Content