Content Pros Podcast

Jon Miller, CEO & Co-Founder of Engagio, joins the Content Pros Podcast this week to discuss the necessity of personalization in content marketing as the bar is raised in the field by an influx of content marketers across industries.Special thanks to our sponsors: ProofHQInboundWriterOracle Marketing CloudUberflipIn This Episode  Building a new brand by starting with contentWhy big rock content is more valuable than many smaller pieces of contentWhy personalized content is the key to raising the bar in content marketingHow to successfully personalize the distribution of contentHow to work with your sales team on account-based marketingResources  Jon Miller's websiteEngagio, Jon's companyMarketo, another company Jon co-founded