Content Pros Podcast

Todd Wheatland, Global Head of Strategy at King Content, joins the Content Pros Podcast this week to discuss the opportunities and pitfalls of creating content on a global scale.Special thanks to our sponsors:ProofHQInboundWriterOracle Marketing CloudUberflipIn This EpisodeThe challenges (and opportunities) of creating content on a global scaleDistributing resources abroad to find the same kind of success as in the U.S.Localizing content for local audiences around the worldBuilding a truly helpful and insightful set of personasLinkedIn's value as a social media platformMicro-targeting as the normResourcesTodd Wheatland's TwitterKing Content, where Todd is Global Head of StrategyKing Content's 2015 CMI awards and past awardsVisit ContentProsPodcast.com for more insights from your favorite content marketers.