Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Create Once, Publish Everywhere (COPE) with Savannah Paver Kevin Oakley is joined by Savannah Paver, the SEO & Web Content Strategist at M/I Homes, INC. They talk about setting SEO expectations and how to think about SEO when it comes to comparing it to other digital marketing strategies. How to think about C.O.P.E (Create Once, Publish Everywhere) and how it aligns with pushing out with their marketing content. Why SEO is becoming more and more important and why it’s so important for any company’s business. Kevin Oakley and Savannah Paver discuss:Why on-page web content optimations should get the most SEO attentionCreating marketing content to meet customers where they are in the process and where they are onlineWhy you need to understand your business alongside your consumer’s behavior.The SEO Tools Savannah finds the most value inHow to think about your website’s structure, and internal linking, to help with your SEO and how search engines interpret your websiteWhy SEO never stops