#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Stephan Bajaio talks with Jason Barnard about supply & demand of the SERPS. Stephan Bajaio is a seasoned global speaker, insightful leader, global brand consultant, innovator, entrepreneur, passionate podcaster, webcaster, with over 15 years of experience in search engine marketing with a focus on search engine optimization (SEO). He co-founded Conductor way back in 2006. Special notice: this episode starts with a short conversation with Anton Shulke, who was at that time in Kyiv in the middle of the Russian invasion of Ukraine. It ends with an appeal for help and support for Ukraine. In an Economics mindset, supply and demand are key (in that order), and some say the same goes for products and services, right? But according to Stephan Bajaio in SEO it is clear that demand leads supply… and they key to SEO, and indeed digital marketing, is connecting the dots. How do we do that? On the SERP! If you understand the search queries of your target market, your audience, and the users on your Brand SERP