Content Pros Podcast

In this episode of The Marketer’s Journey, I interview Steve Pacinelli, Chief Marketing Officer at BombBomb and The Wall Street Journal best-selling author of Rehumanize Your Business and Human-Centered Communication. During the episode, we discuss Steve’s journey to CMO, the importance of great communication and how to be a better advocate for your brand.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Believe in your product. Steve mentioned that the best way to sell your product is to truly believe in it and the benefits it can bring to your life. By getting to know BombBomb’s product and the power it had to impact his own life, Steve was ultimately led to join the company as CMO and ulatimately infuse his role with passion.Events are a microcosm of the marketing space. Steve made an insightful point about events being a microcosm for the entire marketing space because convincing customers to attend the event i