One More Question

Highlights from the conversationWe have to be doing work that is going to change the world around usThe boundaries of branding are absolutely limitless. What's not limitless are designersAs designers, we cannot continue to think about the planet as a completely replenishable resourceWe have the opportunity to show what we support through what we buyAt the end of the day, maybe you just are selling chocolate. You don't have to make it be about some larger societal issueIf we're saying that the design industry needs to change, we have to start making those moves ourselves More about Jessie McGuireJessie McGuire is the Managing Director at brand design studio ThoughtMatter. She leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits.Her work spans projects for clients like Kimberly-Clark, P&G, and Colgate Palmolive. Jessie has played a role in raising awareness for social