Selling With Social - A Sales, Social Selling & Social Media Podcast

As modern sellers have adapted to this new virtual selling environment, getting in front of and staying in front of buyers has become harder to do. From email sequences to LinkedIn messages, to video sales techniques – there’s no shortage of ways to reach the modern buyer. However, the traditional ‘spray and pray’ sales methods of the past have to be rapidly replaced with more strategic, more personalized, and more unique ways to break through the crowded B2B sales space. And, exactly how sales organizations and sales teams can truly differentiate themselves to get a “hello” and to close a sale is what my guest, Jennifer Colosimo, knows inside and out. Jennifer Colosimo is the President of FranklinCovey’s enterprise division, where she is accountable for generating profitable growth globally by building leaders, teams, and cultures that get results in 160+ countries. With a storied sales career, Jennifer served previously as FranklinCovey’s Senior Vice President of Sales & Operations in the United States,