The Art Of Coaching

It’s not everyday we get to welcome a world champion to our show- let alone one willing to dive into the weeds on everything from building a brand to standing up for yourself when no one else will.  Julianna Peña is the reigning UFC Bantamweight Champion and ESPN’s 2021 Female Fighter of The Year (among MANY other awards). Her victory over Amanda Nunes has been called one of the greatest upsets in all of sport and today she joins us from Las Vegas where she’s (at the time of the recording) filming The Ultimate Fighter (TV show) and training to defend her title.  On today’s episode we cover: Cutting through the B.S and building a trustworthy team around you  How to craft an authentic brand & lasting legacy in today’s world The difference between liking & respecting opponents and coaches Why / how to stand up for yourself even when no one’s with you As Julianna mentioned in this episode, building your brand isn’t just about getting your name and face in front of more people- it’s about building