Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Creating Consumable Content with Megan West Kevin Oakley is joined by Megan West, Vice President Of Community Experience for the Washington State Division of Tri Pointe Homes. They discuss how Megan’s past experience of working in the marketing department of professional sports companies for the last decade has helped shape how she thinks about and creates content. She shares why she recommends leaning into creating top-funnel marketing content along with lower-funnel one-on-one content pieces. Megan also shares how she successfully teamed up with a design partner who created 20 weeks of end-to-end marketing content around their model homes.Kevin Oakley and Megan West also discuss:How to think about the distribution of content and how to think about it when working with talented influencersWho owns the content created by third partiesCreating content for people who are up in the sales funnelThe steps they took to educate a design partner influencer who had 30k followers before How th