Wavebreak Podcast: Grow Your Shopify Store
Developing Your Company into a True Omni-Channel Brand with Jurrien Swarts
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:43:30
- Mas informaciones
Informações:
Sinopsis
Our guest today took inspiration from a Tim Ferriss book and channeled it into launching a successful brand that makes it easy for busy consumers to slowly remove single-use products from their day-to-day life. Jurrien Swarts joins the Wavebreak Podcast to reveal how Stojo has scaled from a launch on Kickstarter into a true omni-channel brand poised for international success. In this episode you’ll learn:How Jurrien went about inventing a brand new product without any experience in product development.Why a narrow focus on single channeling marketing has led to disaster for certain brands, and why omni-channel marketing is so important.Why Jurrien feels transparency and authenticity are key ingredients when building a company for millennial and Gen Z consumers.Jurrien Swarts is Co-Founder and CEO at Stojo, a company committed to designing earth-conscious, sustainable products that make it easier to live sustainably.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and ma