Content Pros Podcast

In this episode of The Marketer’s Journey, I interview Kevin Sellers, CMO of Ping Identity. Kevin believes strongly in using the psychology of marketing to connect with customers, and during our conversation, he shares his tips for adopting this mentality. He also explains some of the key lessons he learned during his 13 years at Intel, and how he knew Ping Identity was the right fit for him as a company.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Build credibility early on. Coming off the heels of a long stint at Intel, Kevin had to shift gears and earn the trust of a new team when he first came on as CMO of Ping Identity. To do this, he secured a few short-term wins early on in his role, established trust with his team and made his intentions as CMO clear to really hit the ground running as a leader.Learn the immutable laws of growth. Kevin mentioned that during his time at Intel, he learned from the compan