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Zach Wilcox is the Founder and CEO of Fide Freight, a representative logistics solution providing a full range of services in long and short-distance freight, specialty haulage, and management of dry freights. Zach and his team pride themselves on complete transparency and communication, from bringing on a client to getting the shipments completed on time. Before founding Fide Freight, Zach held project management, operations, and manufacturing roles across different companies. He has a business degree from Grand Valley State University.  In this episode… Core values have become the sound bite that punctuates every conversation with entrepreneurs. But since you’re in business to make profits, what is the ROI on your core values? Does staying true to your core values produce the business outcomes you seek, or are they some cool mantras to have?  Zach Wilcox, the Founder and CEO of Fide Freight, let us in on his company’s secret sauce for generating revenue and edging out competitors through core values. He tal