Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Make Yourself Irreplaceable Kevin Oakley, Andrew Peek, and Bryce Baker discuss how the quick response rate of home builder online sales teams may complicate the buyer's post-purchase communication expectations. Plus Kevin expands on the idea to "make yourself irreplaceable” and why it’s not about what you deliver but who you are and what you bring to your team. Story Time (1:37) Bryce discusses a company that aggressively chased her business, set the customer experience expectation high, then quickly ruined the customer experience when they disappear and now won't get back in touch with a status update. Andrew asks where is it broken, or is it broken, or is it the market?Kevin shares an impactful LinkedIn post to “make yourself irreplaceable” and why it’s not about what you deliver but who you are. Plus he describes the silver lining of delays on his new home, including adding SmartHome life - Brilliant switches (https://www.brilliant.tech/home) & Somfy blinds (https://www.somfysys