#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Elizabeth Marsten talks with Jason Barnard about retail media in search. Elizabeth Marsten is senior director of marketplace strategic services at Tinuiti, working on the launch and growth of Walmart Advertising Service, Education and Product Support. She is a spokesperson for eCommerce, writes regularly for AdWeek and has expertise in paid search, marketplaces, SEO, content, analytics, social media - marketing, digital marketing and, of course, retail media. You have probably wondered how Walmart, Amazon, Target, Home Depot and other retailers, get consumers or brands to pay to use their platform. And if you have ever listened to Elizabeth Marsten, you'll have wondered what role does retail media play in this? Elizabeth talks incredibly eloquently about retail media. She points out that it has not been around that long, but the principle has. It started years ago when Amazon, Target and Walmart first set up their websites and ran ads. This episode also covered the advantages and implications of r