Content Pros Podcast

In this episode of The Marketer’s Journey, I interview Kim Caldbeck, the CMO of Coursera. We discuss how Kim approached learning the business when she first came on as a director, and how she ultimately worked her way up to the role of CMO. Kim also shares her top tips for customer acquisition and her philosophy on leading a team of marketers amidst a changing landscape.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Join the mission. By the time she was on track to become CMO at Coursera, Kim had already made herself an indispensable member of the team by helping to build the company’s vision from the ground up. As a key player in the company’s strategy-shaping phase, Kim had earned respect and credibility, which ultimately allowed her to position herself as the best (and only) candidate for the CMO role.Follow your passion. Here on The Marketer’s Journey, many of our guests have highlighted the importance of fo