Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

So many agents live by the idea that ‘buyers are liars,’ so instead of servicing them, they focus all their energies on listings instead. But for those of us who don’t follow that logic, there are massive opportunities.    Where can we find buyers, and how can we offer them value without spending weeks on end showing them house after house? The truth is, we shouldn’t be showing buyers that many properties in the first place; by asking the right questions, we can narrow down the search from the start.   The key to being a successful buyer’s agent lies in growing our knowledge and expanding our network to build relationships with everyone from clients to competitors.   On this episode, Founder at PorchLight, Mark Pattison shares how to build a successful business by focusing on buyers. Three Things You’ll Learn in This Episode   Find a niche To have success as a buyers agent, we have to niche down. Focus on a small, tight-knit community. By serving one group, we can get more referrals.   Ask the right questio