Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Atypical Home Selling Season Data with Qadra Evans Kevin Oakley and Andrew Peek are joined by Qadra Evans, Director, Industry Relations, New Construction at Zillow. They break down the data of the latest New Construction Consumer Housing Trends Report. They analyze the report's main takeaways including the increase in interest in new construction homes, the changes the pandemic had and continues to have on homes, and more. Kevin Oakley, Andrew Peek, and Qadra Evans also discuss:Over 9,000 buyers were surveyed for Zillow’s 2021’s Housing Trends ReportMore new construction buyers want their houses to be a potential source of revenue as well as the place they call home. Four in 10 (41%) say the opportunity to generate income by renting out part of their home while they live there is very or extremely important.What “Charming” actually means when it applies to resale homesBuyers who pay a premium on convenience on all aspects in life are now purchasing homes.Why the data shows that the v