One More Question

Highlights from the conversationMy lack of conviction about branding may be [because] everything is being presented as a brand nowadaysBranding was this shorthand for authorityDesigners are taught form follows function. What really makes design contribute to culture are those 'other things' that come into playBrands provide visual and experiential cues that help us work through a complicated environmentMy [interest] in the subject matter has a direct relationship to how good the work for it isEverything is being presented as a brand nowadays More about Michael BierutMichael Bierut has worked as a graphic designer for over five decades. His first job after graduating from the University of Cincinnati was for Massimo Vignelli where he worked for 10 years. He then became a partner in the New York office of Pentagram, where he’s worked for 32 years and counting. Along the way, he was elected to the Alliance Graphique Internationale (1989), to the Art Directors Club Hall of Fame (2003), and was awarded the profess