Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Is There An Industry-Wide Cost-Per-Lead Benchmark? Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss why there is not an exact industry cost-per-lead marketing benchmark and why home builders should analyze their own data to create company-specific benchmarking numbers. Plus they talk about why it’s valuable to have a healthy level of skepticism toward any one source of information.Story Time (2:30)Jackie explains why there is no industry-wide marketing cost-per-lead benchmark numberJulie overhears a conversation between a real estate agent and a potential home buyer friend and why agents need to kick their bad habits stat.Kevin shares why it’s important to have a healthy level of skepticism and why you should always stay curious when analyzing your home builder data. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generat