Agency Intelligence

In this episode of Agency Freedom Podcast, James talks with Peter MacDonald, Co-Founder, and CEO of Wunderite. Episode Highlights: Peter shares his background story and what led him to the insurance industry. (5:31) Peter shares that he met Wunderwrite’s Co-Founder, Joe Schnare, on his first day of business school. (11:11) Peter explains that one of the challenges the industry is facing is not having enough technology to capture underwriting data. (17:51) Peter mentions that the more interesting aspect for him and his company is being able to understand who their customers are. (21:21) Peter shares a concept he learned from Roger Sitkins and Larry Linne called the Trusted Advisor Team. (26:58) Peter explains that most people don't understand their insurance, but if they do, they will buy more. (31:22) Peter explains data input and output as well as digital signatures and their significance. (35:47) Peter shares that agents are doing interesting things with connectivity between software platfor