Wavebreak Podcast: Grow Your Shopify Store

How a Dorm Room Experiment Led to Millions in Revenue with Eric Wu

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Sinopsis

Eric Wu joins the Wavebreak Podcast to share everything he’s learned from growing Gainful: from marketing to hiring to product to supply chain.In this episode you’ll learn:How the first Gainful product was concocted inside a tupperware container in Eric’s dorm room.Why you won’t find an ‘add to cart’ button on the Gainful website. Hint: it’s intentional. The actions responsible for Gainful’s success as a VC-backed leader in the space with over 25 employees.Eric Wu is Co-Founder at Gainful, protein powder that is personalized for your body, weight loss, and fitness goals.Links MentionedGainfulLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.O