Build A Better Agency Podcast

As agency partners, we have access to an insane amount of backend data and insights into our clients’ business. Now what? How can we use all of that data to build momentum in our clients’ revenue pipelines and translate those insights for them so that they can make the case when they’re at the table with the decision-makers on their team? On this episode of Build a Better Agency, we’re joined by CRM and sales expert Eric Stockton, VP of Demand Generation at SharpSpring. Eric gives us a behind-the-scenes look at the industry-wide shift in focus from outbound marketing to inbound lead generation. We talk about what this means for agencies and how we can help our clients adjust to a “quality over quantity” mindset — without freaking them out. Eric is a past keynote speaker at a series of marketing-related trade shows, including MarketingSherpa events, eCommerce Retail Executive Summit, Email Summit, B2B Demand Generation Summit, ContentBiz, MarketingExperiements virtual events, and Affiliate Summit. A big thank