Wavebreak Podcast: Grow Your Shopify Store

Matthew Jung joins the Wavebreak Podcast to share strategy and tactics behind the massive success of Last Crumb, a luxury cookie company that approaches marketing differently than most.   In this episode you’ll learn:Why they use a ‘drop’ model instead of a traditional ‘always on’ ecommerce modelHow they scaled from 0 to 40 employees (and what they learned about team building in the process)How Last Crumb managed to generate millions in revenue without any real marketing efforts      Matthew Jung is CEO at Last Crumb, luxury handmade cookies baked in weekly limited batches and delivered nationwide.Links MentionedLast CrumbLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or aba