Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Lean Into The Market Shift Kevin Oakley, Jackie Lipinski, and Samantha Matlock (soon to be Kelleburger) discuss what ratio of leads should be that come from corporate marketing for sales agents, the latest data around cancellation rates from Zonda’s webinar, and what happened when a home builder became overconfident in their prequalified leads for an event (Spoiler: No one showed up to the event).Story Time (1:45)Jackie shares the latest home cancellation rate data for April 2022 from Zonda’s Covid-19 Housing Market Update WebinarSamantha shares the story of an overconfident marketing and sales team who didn’t feel the need to reach out to their entire interest list.Kevin tells a story about why some people don’t want to be next on the interest lists at the moment.Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than