Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · It’s Time To Show Your Work Kevin Oakley, Andrew Peek, and Sarah Simmerman argue around the vagueness of using the word “available” to reference homes on builder websites. They discuss what additional words you can have on your website to create more clarity around homes in different stages of construction. Plus Kevin is concerned for any marketers who may have been copying marketing homework from other builders as we shift into a different market and he shares year-over-year data changes for homebuilder website traffic from 2021 and 2019.Story Time (3:20)Sarah explores google analytics 4 and she explains why she loves the new interface and why bounce rates as a metric might no longer be tracked.Andrew asks the audience their opinions regarding the phrase “now available” for homes online.Kevin shares the awkward story of two builders who may have used “copy/paste” behavior to create marketing content. Plus he shares a few stories from an event he went to where Elon Musk presented. Sup