Business Creators Radio Show With Adam Hommey

Humans are driven by feelings, which means that B2B marketers need to sell the emotional benefits of buying a product, not the practical ones. Gallup research shows that only 29 percent of B2B customers feel fully engaged with the businesses they buy from.  When B2B decision makers don’t have an emotional connection with the companies from […] The post How to Create a Connection Between Your Brand and Your B2B Customer, With Paul Cash first appeared on Business Creators Radio Show with Adam Hommey.