Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Laurel Rundle is the Founder and CEO of Aha! Marketing, a leading provider of targeted product sampling that delivers millions of samples to consumers yearly through thousands of locations. They drive trials and awareness for top consumer products and natural brands. Over the past 20 years, they've worked with companies such as Gerber, Brita, Dove, and Gillette.  Laurel puts health, wellness, fitness, nutrition, education, and pet lifestyle brands at the center of human interactions that are already happening. So every brand campaign is delivered through one of their proprietary networks. In this episode… After creating an amazing consumer product, what’s next? How do you drive awareness for your product and get it in the hands of your preferred consumers? One sure way to do so is by delivering samples to your target market. This requires partnerships to get the products to the relevant consumers at the right time.  However, many consumer brands miss the context involved in driving awareness through trial. Th