Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Aalap Shah is a Chicago-born entrepreneur and Founder of 1o8, a performance marketing digital agency focused on driving sales for CPG companies nationwide on e-com and Amazon platforms. They've worked with companies like Gildan, Sweet Leaf Tea, Tio, So Crazy, and more.  Aalap has been recognized as a leader in Chicago's minority-owned digital marketing world and is known by multiple entities for his entrepreneurial and charitable endeavors. Crain's Chicago Business recognized him as one of Chicago's young emerging philanthropists, while the Network for Teaching Entrepreneurship named him the National Volunteer of the Year.  In this episode… One of the greatest concerns for online retailers is retaining customers and keeping them engaged. It is especially critical now because customer acquisition cost has become astronomically high as brands scramble to lift online sales. Currently, only 20% of site visitors account for 50% to 70% of retail sales.  Trying to get new customers is great, but what if you tried to