Business Ideas For Smes And Start Ups

Excuse the rant about Johnny Depp, Heard, The Jubilee and the rising cost of living as the lead into a discussion on the effective use of technology in a sales environment and the basics requirements for effective sales. Many businesses that we work with use technology sparingly across their business development efforts - others try anything once, retaining what's effective. We try and get sales teams to think about getting the customer offline as soon as possible and into a 1-2-1 engagement. For business to business sales the human interaction is as important now as it ever was. Foolish to predict the future but if technology has a place in your sales operation it needs to be imbedded into a foundation that includes the very basic sales principles and processes.