Sunny Side Up

Ep. 314 | How to Build an Integrated Marketing Strategy?

Informações:

Sinopsis

Jennifer Ravalli from PandoLogic joins Harry Leavitt to discuss the importance of an integrated marketing strategy. Jennifer outlines four key content themes that ladder up to the brand message, how they align with marketing, and how they influence revenue. She also discusses how an integrated approach helps marketers deliver their message most efficiently. Listen in as she shares her perspective on the importance of MQLs as a leading indicator of successful marketing and sales integration. Connect with Jennifer Ravalli | Follow us on LinkedIn