Market Proof Marketing: New Home Builder Marketing Insights

Ep 219: Don't Dismiss Data Because You Don't Like It

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Sinopsis

Market Proof Marketing · Ep 219: Don’t Dismiss Data Because You Hate It Andrew Peek, Jackie Lipinski, and Jen Barkan discuss the hiring process and expectations for online sales roles and if the recruiting standards are too high? They review the confusion around Bounce Rates in google analytics 3, what can impact the data, and why you shouldn’t artificially inflate data to make yourself or management feel better. Story Time Jen shares her concerns about the lack of follow-up thank you emails from potential new online sales specialists.Jackie discusses the misunderstandings around bounce rates and why you shouldn't hide from bad data just because it doesn’t fit your ideal views.Andrew shares the uniquely aggressive response a company took after receiving a bad review Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billio