Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · The End Is Near for Google Analytics 3! Prep GA4 now Dennis O'Neil and Molly White join Andrew Peek to discuss the sunsetting of Google Analytics 3 (GA3) on July 1, 2023, and how to prepare for Google Analytics 4 (GA4) now. They review the differences between GA3 and GA4 and discuss why now is the time to create your new account so you can have year-over-year data when the mandatory change occurs next year. Plus they discuss the biggest challenges they believe markers will have to overcome to use and understand GA4.Andrew, Dennis, and Molly discuss:What makes Google Analytics 4 different from Google Analytics 3 (aka Universal Analytics)Why GA4 is forecasting more on events over sessions Understanding n Event vs a Session: An event is an action that someone has taken on your website in some shape or form and a session is a visit to the websiteWhy you should take this time to explore new tracking opportunities with GA4 The benefits of GA4, including the building of custom funnels vs ana