Content Pros Podcast

In this episode of The Marketer’s Journey, I interview Peter Finter, CMO at CyberGRX. During our conversation, we discuss several interesting topics, including the importance of finding alignment with your finance department, and strategies for creating a predictable revenue engine.Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Bigger isn’t always better. During his career, Peter has led marketing teams at large companies with upwards of 10,000 employees as well as smaller scale operations. He believes that one of the upsides of being part of a small team is that it can foster a strong sense of connectedness and collaboration. It’s also given him more opportunities to experiment with new tactics, which consistently keeps him stimulated and engaged in his role.Make friends with the finance function. As marketers, we often hear how important it is to find alignment with the sales team to optimize outcomes. However