#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Mike Ulmer talks with Jason Barnard about find the business story you'll tell daily the rest of your life. Mike Ulmer founded Catapult, a company that reflects his belief that great business books are great books. And at Catapult, story comes first. The company makes a point of interviewing its customers to find out their story, their processes, the ins and outs of their business, what they do, how they do it, and why they do it. Catapult's methodology: the "Only Ten Business Questions That Matter" questionnaire. And after 25 years in journalism and 15 books, Mike learns something new every day about the three essential skills of a writer: how to ask the right question, how to listen for the right answer, and how to find the right words. We all have stories to tell, maybe we have heard people say they do not, but in fact we all do. And in business, it's all about finding the right story, or even the best story, that will leave an impression on customers and that can be told over and over again. In th