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Highlights from the conversation:A graphic novel [is] one of the few ways a single creator can create the entire productYou go to a meeting and they're just like "Cool art, kid – but what does this look like as a movie?"Once NFTs + Web3 happened. It was just like, well, maybe this is a more interesting way to launch a product?You can't one-to-one sell a product like you would in Web2, you have to create some kind of interesting gamificationI feel like a lot of stuff in Web3 is reverse – "Here's some art. Maybe I'll make a product, if you give me money"Everyone was treating it like a Kickstarter. And I was treating it more like sales distribution More about Ben MauroWorld builder. Character creator. Storyteller. Ben Mauro’s work has made a powerful impact on the gaming world, as senior concept designer and art director for first-person-shooting dynasties Halo and Call of Duty. Ben has been crafting the characters, weaponry, machinery and gamescapes that have made these franchises house-hold names for two decad