Wavebreak Podcast: Grow Your Shopify Store

Michael Wieder joins the Wavebreak Podcast to share how Lalo is running a distributed company for parents, by parents, while prioritizing ‘doing the right thing’ over all else.In this episode you’ll learn:How Michael approaches product seeding with celebrities and influencers by treating them like family.How Lalo tripled the size of their distributed team without hurting their family-first ethos.How to think about marketing holistically and better relate to your audience by talking to your customers.Michael Wieder is Co-Founder, President, and CMO at Lalo, a company making baby and toddler products you’ll be proud to own.Links MentionedLaloLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win bac