What2know - A Marketing And Communications Podcast
Distinguishing Digital from Data: Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:38:01
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Sinopsis
Being digital and being data-driven are often conflated as the same, but they're not. This week's guest, Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer, distinguishes between them. He also highlights the value both digital and data bring to the table and reaffirms the importance of the golden rule.
