The Art Of Coaching

What is your brand?   What do you want to be known for? If you don’t have a solid handle on the answers to these questions, you'll have a hard time communicating with others what you bring to the table. In today’s episode, our guest Greg Hoffman, former Nike Chief Marketing Officer, teaches us how to apply principles of branding and design from top companies to our own personal brand. Specifically, he speaks on: 3 things you must consider when creating your personal brand Identifying the essential traits and characteristics you want to be known for Why writing is one of the most powerful skills you can build & how to do it The essential role of both art & data in decision making   Greg is a global brand leader.  For over 27 years, Greg held marketing, design, and innovation leadership roles at Nike, including time as the brand’s CMO.  In his most recent role as Nike’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences fo