The Membership Guys Podcast - Practical Advice For Membership Website Owners

Not everyone starts their business planning to launch a membership. This week’s Behind the Membership episode features Christelle Janse Van Rensburg, Co-Founder of the Creative Crafting Club, who talks about her franchise-turned-membership business.  Christelle was running a successful arts and crafts club franchise until the pandemic shut everything down. She and her sister searched for a solution and found that a membership was a perfect fit.  Since then, their member numbers have exploded, and they’ve seen great success! We wanted to hear how she and her sister pulled it off, what tips she has for others, and why she loves the membership business lifestyle.  Essential Learning Points: How the Creative Crafting Club works Why the pandemic sparked the idea of starting a membership  Why the Creative Crafting Club uses a closed model membership Why running challenges has been a key marketing tactic How Facebook groups keep everyone engaged and supportive of each other The biggest challenges